Want money to flow in your life?
May 3rd, 2010
Want more money?
Who doesn’t?
It’s like asking a kid: Want more ice cream?
(cover your ears — the kid will likely shout “Yeeeess!”)
So what’s holding you back?
We may want more money, but often we need to learn to get out of the way. It’s almost as if money would like to come in a door, but somehow, often unconsciously, we’re holding that door shut.
No more!
We’re going to release the brakes so money flows into your life.
Ready?
I know — you were ready, yesterday.
We’ll use the E.A.R.N. process.
E – ease forward
A – ask for the order
R – release hesitation
N – nurture yourself
I use the word “earn” with care. This takes any hesitation out of the process. Some of us feel that we must “put in the work” or “earn our way.”
My thought is that we can work smarter and put more ease into the process. We’ll feel better and our prospective clients will pick up the positive vibe from us, too.
1. Ease Forward
When I say ease forward, I mean discover what you can do easily and that other people find hard to do.
For me, I can write a first draft fast.
(Now, the real work comes in the rewriting. But I make that go faster, too. I read my blogs out loud to a team member. And I revise as I read it. My team member also comments so that I can refine sections.)
Now, someone like Charlotte Church, can really sing. It’s certain that she works at it but she is blessed with talent.
The “ease forward” idea is helpful when you’re interested in earning big money. The idea is to identify your talent. Also, you’ll need a “vehicle” — that is, a specific method or process for earning big money. Some people focus on real estate (yes, I know — but real estate, like many industries, will bounce back, often in a cyclical manner).
It helps you to choose a vehicle that has “no ceiling.” To earn an hourly rate is a definite ceiling. Examples of no ceiling include: writing books, writing screenplays, doing artwork (connect with a good agent and big fees are possible), own a business and gradually and effectively expand to multiple locations (or multiple websites – if your business is Internet-based).
When I say “ease” — I do not deny that hard work is involved. But if you, for example, have a way with words, writing material for websites will be less strenuous — than say, digging a ditch or completing the tax returns for ten people.
The idea of “ease forward” includes the idea of make a business so you don’t have to be there. For example, my books sell on Amazon.com while I’m sleeping or giving a speech or teaching graduate students. This is, of course, residual income. And that’s an “ease forward” way of having money flow in.
Once again — and this is important:
Do something that is easy for you and hard for other people.
They’ll pay you for it.
2. Ask for the order
An old phrase says, “Nothing happens until a sale is made.”
You got to ask for the order. You can say, “So you want 5 or 10 of these widgets?” You need to understand: the prospective customer might be standing there just about ready to hand you the money. That’s right, waiting! But you need to “press the button.” That is, you need to ask for the sale. [They're waiting for someone to -- in essence -- give them permission to buy something. Assure them of the benefits they will bring into their life.]
For example, you can say:
* So, how about you okay this [sign a form], and we’ll get started now.
* So you want 5 or 10 of these widgets?
I remember the first time I told a prospective customer that my rate per hour was (hundreds of dollars). I was scared. But I asked for the order anyway. On the phone, I could hear a gasp! Then silence.
So I continued, “I realize that it is a significant amount. And I mentioned it so you know my place in the marketplace.”
Another tip: before I tell my standard fee rate: I ask: “What is your budget?” (or I ask, “What were you expecting to devote to this project?”)
And then I simply and forthrightly tell my fee amount.
[Realize that each time, I've raised my fees, I rehearse saying the amount so it flows out smoothly.]
By the way, my mentors have said, “Do not say that you hate selling.”
So I’ll say it to you right now: You Can Love Selling.
How?
Change it in your own mind.
Call it “coaching to action”
or ”getting them the aspirin.”
Look, let’s face it. There is a lot of pain out there right now. When you get clear about what you’re really doing when you’re selling — you’ll realize that you’re in the business of truly helping people — and often you’re helping them ease their pain.
(If you don’t truly feel that way, please consider taking steps to eventually move on to another product or company. It’s the truth. Things are easier when you do what you believe in.)
3. Release hesitation
When you ask for your fee, you absolutely need to know in your heart that you will do an excellent job. You must be convinced that you offer a service that is worth more than you are charging. You need to release or let go of any hesitation you have about asking for a sale or telling the client your fee.
The first part of letting go of hesitation is to bring your feelings about money closer to neutral. For nearly a decade, I have taught Comparative Religion on the college level. A number of spiritual/philosophical teachers have noted that “Money is a symbol of agreement.” It sure is easier than saying, “Here have three chickens for that book.” The idea is that money is neutral. It reminds me of a baseball bat. I remembering playing baseball with a team of summer day camp counselors. The game created a positive energy in our team that we passed on to the kids in our care.
Wow! what a feeling of empowerment when I hit the ball and it soared on — and on — (I’m stunned at this moment) — and on –
and right into the mitt of Sarah, another day camp counselor. That day, I received an award “best slugger” and she received an award “best catch”.
That day, I was using a baseball bat. The result was fun and creating closeness with the team of day camp counselors.
Now, I’m sure you could tell me stories of fun you’ve had spending money. (I just heard my sweetheart yell “Chocolate” from the other room.)
Let’s go back to the idea that the baseball bat is neutral — just like money. Unfortunately, we sometimes hear about an inappropriate use of a baseball bat (or money). What does a bat (or money) mean? You choose. How are you using the money?
My point is that it takes practice to eliminate the hesitation we have for asking for a sale or telling someone what our fee is.
Imagine telling yourself: “Money is a tool I use for the benefit of all.”
When you start to fill your thoughts in this positive direction about money, you have started forth on your path to releasing hesitation. You’ll start rehearsing so that you forthrightly ask for a sale or tell someone what your fee is.
4. Nurture yourself
Understand this: To have the energy and courage to ask for a significant fee, you must nurture yourself. You can’t go into a conversation with a prospective client without energy and certainty.
And . . . I am with you if you say, “Rejection hurts. Asking for a sale is scary.” That’s why you need energy so that you can devote your full attention and resources to the process. Here’s the solution for “scary” — rehearse! What do you need for rehearsal? — energy!
Try this experiment. Pull out a sheet of paper. Write “no” twenty-nine times. Then write a glorious “Yes!” at the bottom of the page.
Now, if you need to get a sale or a new client, this sheet of paper may help you realize that it’s only natural that you’ll be hearing “no” repeatedly. You’ll be prepared to catch your breath after each “no”. (Each time you hear “no” simply cross out a “no” on the page – and see how you are getting closer to the glorious ‘Yes!’)
As your selling skills improve, you’ll find that you target better prospective customers and that you communicate better. So you’ll likely encounter fewer “no’s”.
In any case, make sure you do what it takes to refresh your energy. Sleep, quiet time, time with family and friends, exercise, nutrition — you know the drill.
Once again, here is the E.A.R.N. process:
E – ease forward
A – ask for the order
R – release hesitation
N – nurture yourself
Doing meaningful work is actually a blessing.
I am happy as I write this article and have the opportunity of this conversation with you.
Would I prefer to be at Tokyo Disneyland (one of the next places I’m going to visit)?
What I want is a full, meaningful life. (So the answer is I want both writing supportive articles — and I want to travel to Japan.)
My father has said, “It’s hard to make money.” He’s retired now — and guess what — he found it hard for him to make money.
On the other hand, my approach for years is that I’m interested in gaining mentors, training myself, studying — and doing what’s necessary to positively serve a lot of people and create a positive flow of abundance.
How about you?
Want more money?
Remember to E.A.R.N. it.
Warmly,
Tom
Tom Marcoux
CEO,
America’s Communication Coach
Author of Nothing Can Stop You This Year – free chapter at http://bit.ly/8zQywm
and
Truth No One Will Tell You: How to Feed Your Soul, Save a Business, or Get a Job During an Economic Crisis — free chapter at http://bit.ly/8RTRk5
and
Be Heard and Be Trusted, 3rd edition – free chapter at http://bit.ly/8H0rOO








May 4th, 2010 at 9:36 AM
Thank you, Tom, for another inspiring article. I’ll remember all of this as I go out to “sell” my wares today.
May 4th, 2010 at 9:40 AM
Linda,
Sounds good.
And thank you for letting me know that the article is helpful to you.
In a way, we’re always “selling” — that is we’re always persuading someone about something.
One of the ideas I share with clients is: “I can’t persuade you if I don’t know you.”
This reminds us to ask gentle questions and listen well.
many great moments,
Tom
May 4th, 2010 at 2:58 PM
[...] Apply for Senior Network Administrator: Ancestry.com Here are a few related blogs on this subject: Be Heard and Be Trusted » Blog Archive » Want money to flow in yo – Be Heard and Be Trusted » Blog Archive » Want money to flow in yo Job – US [...]
May 4th, 2010 at 8:42 PM
This sounds like a great recipe for success! It’s true about asking for the sale — as the sales person, you are the driver. If you’ve decided you and your prospect are a good match, set them up with a product, you already know it will benefit them. Here’s to E.A.R.N.ing lots!
-Peter F.
iCrackerjack.com
May 4th, 2010 at 9:33 PM
Peter,
about “This sounds like a great recipe for success! It’s true about asking for the sale — as the sales person, you are the driver. If you’ve decided you and your prospect are a good match, set them up with a product, you already know it will benefit them.”
Yes!
Good point about being the driver.
This reminds me that our clients come to us because we’re the experts — so they do often expect respectful *guidance.*
a great day,
Tom
May 4th, 2010 at 10:48 PM
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May 4th, 2010 at 10:59 PM
What a great resource!
May 5th, 2010 at 12:18 AM
Hello ‘forex robot’
about “What a great resource!”
Thanks
many happy moments,
Tom
May 5th, 2010 at 4:15 PM
What sage advice, Tom. Wishing you many successes–and a happy birthday!
Warmly,
Nikki
May 5th, 2010 at 8:09 PM
Nikki,
about “What sage advice, Tom. Wishing you many successes–and a happy birthday!”
Thanks!
And I wish you many terrific clients
as they learn that you’re an experienced freelance developmental editor, copyeditor and writer with a background in print and Web publishing.
(visible at http://www.editorsforum.org )
much success and fulfillment,
Tom
May 6th, 2010 at 6:28 AM
I see and work with so many people who stumble on point 3 – release hesitation. Most people are not confident in their product or service, the are uncomfortable or uncertain about the value.
You must know that what you are offering is more valuable than what you are charging. Strive to add value, keep asking how can I make this product/service/experience more valuable to my client. Only when you are absolutely convinced of the value will you be able to convince others.
May 6th, 2010 at 4:39 PM
John,
about “You must know that what you are offering is more valuable than what you are charging. Strive to add value, keep asking how can I make this product/service/experience more valuable to my client. Only when you are absolutely convinced of the value will you be able to convince others.”
Wow! Well said.
I visited your website http://www.teachthesoul.com
and I’ve noticed from your reviews on Amazon.com that you bring
great insight to the topics you discuss.
You are truly helpful.
John, thanks for your comment.
many joyful moments,
Tom
May 16th, 2010 at 9:18 AM
[...] Be Heard and Be Trusted » Blog Archive » Want money to flow in … [...]
May 16th, 2010 at 2:02 PM
Hello Zero Friction Marketing,
What an interesting phrase.
And, as I share with clients and graduate students,
when we ask gentle questions, we can create a positive rapport.
One of my phrases is: “I can’t persuade you if I don’t know you.”
good journey,
Tom
May 16th, 2010 at 10:56 PM
Terrific work! This is the type of information that should be shared around the web. Shame on the search engines for not positioning this post higher!
May 16th, 2010 at 11:33 PM
Hello pharmacy technician,
about “Terrific work! This is the type of information that should be shared around the web. Shame on the search engines for not positioning this post higher!”
Thank you
This reminded me that we often have to search for the distinctions that can help us achieve more in less time.
a great day,
Tom
May 21st, 2010 at 2:05 AM
My cousin recommended this blog and she was totally right keep up the fantastic work!
May 21st, 2010 at 12:54 PM
Hello pharmacy technician,
about “My cousin recommended this blog and she was totally right keep up the fantastic work!”
Thank you to you and your cousin
the best to you,
Tom
June 6th, 2010 at 6:46 PM
Hi. Tom,
This is Nadia Tumas, your new FB friend.
I found your information and your stories very helpful.
I will recommend you to all my clients who have a challenge with selling. The truth is we are all in a sales business. We sell ideas, appearance, skills, beliefs and so on… So it makes so much sense to learn from the best how to sell and get results without being too salesy One more thing to share. When we think about how much to charge for the service we provide, very often we focus on the amount of time we spent and forget about value and transformation that happens or will happen because of the magic touch of your service. Just share my own experience. I’ve been there.
Thank you,
Looking forward to hear from you soon,
Nadia
June 6th, 2010 at 10:53 PM
Nadia,
about ” When we think about how much to charge for the service we provide, very often we focus on the amount of time we spent and forget about value and transformation that happens or will happen because of the magic touch of your service.”
Wow! Excellent point!
Yes – when I have hired coaches I have realized that one method
can save me years of trial and error.
I went to you website http://www.nadiatumas.com
and please keep me posted of your updates.
Thanks for your comment and insights.
many happy moments,
Tom